Product pages that sell more, by the team that’s been doing this for 14 years.
OPTIS is a Shopify product page customization suite. It’s built and supported by BSS Commerce, an eCommerce agency that has served more than 50,000 merchants across Shopify, Magento, and BigCommerce since 2012.
What we build
OPTIS focuses on one thing: making Shopify product pages work harder. We ship two Built-for-Shopify apps and a done-for-you customization service.
- OPTIS Product Options, Variant: Add unlimited custom options - text, swatches, file uploads, conditional logic, add-on pricing - without touching theme code.
- OPTIS Color Swatch Variants: Replace plain variant dropdowns with visual swatches, auto-switch product images per variant, and group split listings into combined products.
- Product page customization service: Our team handles the design and development so your product pages match your brand and convert, end to end.
OPTIS is a brand of BSS Commerce.
BSS Commerce is a global eCommerce agency founded in 2012, with 250+ engineers, designers, and merchant-success specialists across offices in Vietnam, the US, and Europe. The agency builds Shopify, Magento, and BigCommerce apps and themes, and delivers custom storefronts for brands of every size.
OPTIS is where that experience shows up as focused, polished Shopify product-page tooling that any merchant can install in minutes.
By the numbers
- 50,000+
- Merchants served
- 14 yrs
- In eCommerce (since 2012)
- 250+
- Team members worldwide
Both OPTIS apps carry the Built for Shopify badge, awarded by Shopify to apps that meet the highest standards for quality, performance, and merchant experience.