About OPTIS

Product pages that sell more, by the team that’s been doing this for 10+ years.

OPTIS is a Shopify product page customization suite. It’s built and supported by BSS Commerce, an eCommerce agency with 10+ years of experience that has served 100,000+ customers across Shopify, Magento, and BigCommerce.

What we build

OPTIS focuses on one thing: making Shopify product pages work harder. We ship two Built-for-Shopify apps and a done-for-you customization service.

  • OPTIS Product Options, Variant: Add unlimited custom options - text, swatches, file uploads, conditional logic, add-on pricing - without touching theme code.
  • OPTIS Color Swatch Variants: Replace plain variant dropdowns with visual swatches, auto-switch product images per variant, and group split listings into combined products.
  • Product page customization service: Our team handles the design and development so your product pages match your brand and convert, end to end.
Part of BSS Commerce

OPTIS is a brand of BSS Commerce.

BSS Commerce is a global eCommerce agency with 10+ years of experience and 300+ engineers, designers, and merchant-success specialists across offices in Vietnam, the US, and Europe. The agency builds Shopify, Magento, and BigCommerce apps and themes, and delivers custom storefronts for brands of every size.

OPTIS is where that experience shows up as focused, polished Shopify product-page tooling that any merchant can install in minutes.

By the numbers

100,000+
Customers served
10+ yrs
In eCommerce
300+
Team members worldwide
Built for Shopify - Shopify App Store certified partner

Both OPTIS apps carry the Built for Shopify badge, awarded by Shopify to apps that meet the highest standards for quality, performance, and merchant experience.