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20+ Option Types
Text box, color image swatch, dropdown, file upload, checkbox, date picker, font picker - anything customers need to fully spec their order.
+ Engagement
Infinite Product Options Beyond Shopify's Limits
Personalize products with infinite options - text, swatches, file uploads, price add-ons, and a live preview that shows customizations in real time. Let shoppers spec their order before checkout while you boost AOV with bundles, gift wraps, and tiered add-ons.
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2,100+ ratings · 50,000+ merchants
Trusted by 50,000+ Shopify Merchants
Boost sales, improve product discovery, and create better shopping experiences with OPTIS
2,100+ · 4.9 ★ on Shopify
Everything you need to personalize at scale
20+ option types, live preview, conditional logic, and add-on pricing - all without writing theme code. Built for stores selling custom, made-to-order, or configurable products.
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Live Preview & Personalizer
Shoppers see their customizations in real time - engraving, image upload, color choice. Reduces returns and boosts confidence.
+ Conversion
03
Price Add-ons & Bundles
Charge extra for premium options, bundle complementary products, sell gift wraps - additional revenue per order without theme edits.
+ Revenue per order
04
Conditional Logic
Show or hide options based on prior choices. Group options cleanly. Edit selections directly from the cart page.
− Friction
See OPTIS in action, feature by feature
Real screenshots from stores running OPTIS Product Options - every screen below maps to a feature you can ship today.
Boost order value with paid add-ons
Add tiered customization fees that update the price in real time. Upsell easily - extras like premium materials, gift wrap, or expedited engraving flow straight to checkout.
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Customize without limits
18+ option types, dynamic choices, swatches, order confirmation - one polished dashboard that drives AOV, repurchases, CSAT and brand loyalty.
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Reduce the hassle - edit in cart
Let customers tweak their picks (color, engraving, gift wrap) directly from the cart page. Works seamlessly with all Shopify discounts and promo codes.
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Create a professional touch end-to-end
Option confirmation in checkout, integrated add-ons in the order summary, polished email receipts - every step looks intentional and on-brand.
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Offer flexible options
Pick from 18 option types - text input, number field, text area, email, swatch, checklist, radio buttons, dropdown menu, dropdown with thumbnails, switch, file upload, date & time, color picker. Fully customizable.
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Visualize selections
Show interactive previews of pottery patterns, gift-wrap styles, custom messages - anything visual. Customers stay engaged, conversion climbs.
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Set up in minutes with ready-to-use templates
No need to start from scratch - OPTIS ships with prebuilt option templates for popular product categories. Apply, tweak, ship.
- Clothing & apparel
- Furniture & home decor
- Jewelry & accessories
- Pet products
- Gifts & personalized goods
- Print on demand
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The world's top Shopify stores trust OPTIS
Up to3×
Conversion lift
Up to2×
Average order value
2,100+
Reviews · 4.9 ★ avg
Customer loveWhat merchants say
“Excellent app for getting product options on your Shopify store. Has done the job spectacularly over the past year that we have had it. Communication for any issue has been very fast and resolved quickly.”
Nomad Essential
“Very useful and intuitive app, especially thanks to the constant release of new features that make product customization easier and more flexible. Support is fast, effective and extremely available.”
The Ink Moon
“We use OPTIS for increased product variants on both of our Shopify stores. The app works well, nicely laid out and easy to use. When we need help the online chat is very quick and helpful.”
Best Grip
“Game-changer for personalization on my Custom Engraved Jewellery store. Handles multiple customization options seamlessly without cluttering my product pages.”
Fleur Ateljee
“Amazing work, amazing availability by the team, very quick. They fixed my issue although my theme wasn't friendly with their app. Free app with features paid apps don't have.”
Gymsaint Paris
“The support team resolved my install issues quickly. Easy to create option variants and they look great on the website.”
ATL Nail Supply
Pricing
Pricing that scales with your store
FREE
$0/ month
- 10 variant option sets
- 10+ product option types
- Analytics dashboard
- Email and live chat support
- No watermark
ADVANCED
$9.99/ month
- Unlimited variant option sets
- 15+ product option types
- Price add-ons & bundles
- Conditional logic
- Import / Export option sets
Most popular
PLATINUM
$19.99/ month
- Everything in Advanced, plus:
- Unlimited option types & features
- File uploads (up to 20 per option)
- Option quantity selectors
- Multi-language calendar / date picker
UNLIMITED
$49.99/ month
- Built for Shopify Plus
- Free customization service hours
- Dedicated 1-on-1 support
- Priority feature requests
FAQ
Frequently asked questions
Can I charge extra for certain product options?
Yes. With OPTIS you can set an additional price for any specific option or add-on. When customers select these options, the extra cost is automatically added to the cart total and flows through to the order summary.
Will selected options appear in the cart and order details?
Absolutely. All selected options and add-ons are displayed clearly in the cart, mini-cart, order summary, confirmation emails, and packing slips - so customers, store admins, and your fulfilment team always have full visibility.
Can I customize how options look on my product page?
Yes. OPTIS gives you full control over the style of option fields - colors, layout, labels, font, swatch shape - so they match your store's brand without needing theme code.
Does OPTIS affect my product inventory or SKUs?
No. The app creates custom options without changing your Shopify product variants or SKUs. You can offer unlimited customization while keeping your inventory clean and your existing SKU structure intact.
Can I duplicate or reuse an option set across products?
Yes. You can easily duplicate any existing option set and assign it to other products - or import / export option sets in bulk - saving hours when configuring large catalogs.
What languages does OPTIS support?
OPTIS supports 22 languages including English, French, German, Spanish, Japanese, Italian, Dutch, Vietnamese, Korean, Chinese (Simplified), and Arabic - perfect for international stores.
Is there a free trial for paid plans?
All paid plans include a free trial period (set by Shopify). You can also start on the Free plan and upgrade at any time without losing your option configurations.
Better together
Pair OPTIS Product Options with visual swatches
Customers personalize the product → then pick their colour with a beautiful swatch. Both apps work together natively, no extra setup.
Companion app
OPTIS Color Swatch Variants
Visual swatches, combined listings, auto variant-images
780+ Reviews · 5 ★
- Free forever - install in under a minute
- Auto-displays the right images per variant
- Combined listings with SEO-friendly URLs
- Works alongside OPTIS Product Options
Explore OPTIS Color Swatch Variants
Craft Unique Shopping Experiences
From style to function, OPTIS lets your customers personalize every detail - turning product pages into powerful, conversion-ready experiences.