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Auto Variant Images
Shoppers always see the exact image of the variant they pick - automatically, no manual mapping or duplicated products required.
Visual Swatches. Combined Listings. Faster Conversion.
OPTIS Color Swatch Variants is a Built for Shopify app that replaces variant dropdowns with color and image swatches on product and collection pages. Show only the selected variant's images, group separate products into combined listings, and customize every swatch, with a 30-day free trial.
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800+ reviews
Rated 5.0 by Shopify Merchants
Beautiful variant swatches that instantly update images, reduce abandonment, and improve product-page UX.
800+ · 5.0 ★ on Shopify
Every product page looks better and sells better
From galleries that show only the selected variant's images to combined listings, OPTIS helps merchants boost engagement, reduce cart abandonment, and deliver a more delightful shopping experience - all without theme code.
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Combined Listings
Group related products into one SEO-friendly listing, then redirect to individual variant URLs for clean indexing.
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Clean Image Galleries
Show only relevant images per variant selection - no clutter, no confusion, no scrolling past dozens of duplicates.
04
Brand-matched Swatches
Customize shape, size, hover tooltips, and sold-out styles. Sliders for long swatch lists. Looks native to your theme.
See OPTIS Swatch in action, every angle covered
Real screenshots from stores running OPTIS Color Swatch - every screen maps to a feature you can enable today, no theme code required.
Sell globally with a multilingual store
Seamlessly works with Shopify Translate & Adapt. Swatch labels, color names, and tooltips localize automatically across markets - boost clarity and sales worldwide.
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Keep collections clean and product pages detailed
Choose different variant displays for each page. Show compact swatches on collection grids and richer detail on product pages - best of both layouts.
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Show the right images for each variant
When a shopper picks green, show only green photos. Auto-filter the gallery by variant to remove clutter and keep product pages organized.
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Group separate products as combined variants
Merge related products (e.g. shirts split by size or fabric across multiple SKUs) into one combined listing. Streamlines browsing, speeds up conversions, and keeps SEO-friendly individual URLs.
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Make it yours - fully customizable
Adjust swatch size, shape, borders, hover effects, and selection styles to match your brand. Hide extra variants behind sliders. Need something custom? Our team customizes for free during install.
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Smarter browsing with swatches on collection pages
Display variant options directly on collection cards - customers see every available color and image at a glance before clicking through, boosting variant discovery and CTR.
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The world's top Shopify stores trust OPTIS
Up to3×
Conversion lift
Up to30%
Lower cart abandonment
800+
Reviews · 5.0 ★ avg
Customer loveWhat merchants say
“They've helped us a lot and thanks to them our boutique looks much better and converted more sales. They were very helpful with any issues and dealt with them quickly and effectively.”
Boutique merchant
“OPTIS Color Swatch Variants makes shopping easier for my customers - my store is much more user-friendly now.”
Mtown Shirts
“The app does exactly what we need to combine items onto the same PDP for better user experience. Support is great and made a much needed customization for us immediately.”
ATL Nail Supply
“Cherry was delightful - fast support, helpful answers, and beautiful swatches on our store. Highly recommend.”
Best Grip
“Game-changer for visual product browsing. Customers click more, hesitate less, and our PDP bounce rate dropped.”
Fleur Ateljee
“We replaced two paid apps with OPTIS Swatches and our pages load noticeably faster.”
Gymsaint Paris
Pricing
Pay as you grow - priced by your Shopify plan, 30-day free trial
DEV & TRIAL STORES
$0
- Free on Shopify trial, partner/development, Pause & Build, and staff stores
- Unlimited color & image swatches
- Build and test before your store goes live
Most popular
BASIC
$11.90/ month
- For stores on the Shopify Basic plan
- Unlimited color & image swatches
- Product groups / combined listings
- Variant images
- 24/7 live support
- 30-day free trial
GROW
$29.90/ month
- For stores on the Shopify Grow plan
- Unlimited color & image swatches
- Product groups / combined listings
- Variant images
- 24/7 live support
- 30-day free trial
ADVANCED & PLUS
$49.90/ month
- For stores on the Shopify Advanced plan
- Shopify Plus stores: $99.90 / month
- Unlimited color & image swatches
- Product groups / combined listings
- Variant images
- 24/7 live support
- 30-day free trial
Plans and prices from the OPTIS Color Swatch Variants listing on the Shopify App Store, checked September 16, 2026. The price follows your Shopify plan and every paid plan includes the same features; the listing is the final source.
FAQ
Frequently asked questions
Can I display color swatches instead of dropdowns for variants?
Yes. OPTIS replaces standard dropdowns with beautiful color swatches, image swatches, or buttons - giving customers a visual, intuitive way to pick options on both product and collection pages.
How do I upload custom images or colors for my swatches?
Upload custom images, pick colors from a color picker, or reuse your existing product images directly in the OPTIS dashboard. Map each swatch to a Shopify variant in seconds.
Will swatches automatically update the product image and price?
Yes. When a customer clicks a swatch, the main product image, price, availability, and variant details automatically update - creating a smooth, interactive selection experience.
Is OPTIS Color Swatch Variants really free?
It is free on Shopify trial, partner/development, Pause & Build, and staff stores, so you can build and test at no cost. Live stores pay as they grow, from $11.90/month based on their Shopify plan (Basic $11.90, Grow $29.90, Advanced $49.90, Plus $99.90), with a 30-day free trial. Every paid plan includes unlimited color and image swatches, product groups / combined listings, variant images, and 24/7 live support.
What are combined listings?
Combined listings group related products (e.g. a t-shirt split across 3 separate Shopify products by size, color, and material) into one customer-facing listing with SEO-friendly URLs, while keeping individual product pages for cleaner navigation.
Does this work with any Shopify theme?
Yes. OPTIS works with all Shopify themes - Dawn, Sense, Refresh, and most third-party themes. If your theme has unusual markup, our team will customize the integration for free during install.
Better together
Unlock unlimited customization beyond variants
Once shoppers pick the perfect colour, let them personalize every other detail too - engraving, image upload, gift wrap, and more.
Companion app
OPTIS Product Options, Variant
Custom options beyond Shopify's 3-option, 2,048-variant limit
2,300+ Reviews · 4.9 ★
- 20+ option types: swatches, file upload, text, dates
- Price add-ons, bundles, and gift wraps
- Live preview for custom & personalized products
- Works alongside OPTIS Color Swatch Variants
Explore OPTIS Product Options, Variant
Make Every Variant Selection Beautiful
Shoppers buy more when they can see what they're choosing. OPTIS turns flat dropdowns into visual swatches that work seamlessly across product and collection pages.