OPTIS Color Swatch vs Color Swatch King (2026)

OPTIS Color Swatch Variants and Color Swatch King are both Built for Shopify swatch apps priced by your Shopify plan, and the right pick depends on what you need beyond the swatch. Color Swatch King has four times the reviews, a listing live since 2019, and merchandising extras such as badges, size charts, and low stock alerts. OPTIS Color Swatch Variants costs $3 less on Shopify Basic and includes variant image galleries and combined listings in every paid plan. Disclosure: we make OPTIS.
At a glance
- Sources
- Live listings for OPTIS and Color Swatch King, reviewed September 14, 2026
- OPTIS Color Swatch Variants
- 5.0 from 802 reviews · Built for Shopify · launched June 10, 2025
- Color Swatch King
- 4.9 from 3,138 reviews · Built for Shopify · launched July 23, 2019
- Free for live stores
- Neither. Both are free on trial, partner, and staff stores; OPTIS is also free on Pause & Build
- Price on Shopify Basic
- OPTIS $11.90/mo · Color Swatch King $14.90/mo · both 30-day free trial
- Grow, Advanced, Plus
- Same price on both: $29.90, $49.90, $99.90 per month
- Method
- Listing and public documentation comparison. We did not run hands-on tests of Color Swatch King for this article.
- Disclosure
- We make OPTIS. The sections below name where Color Swatch King is the better pick.
In this article
Quick verdict
Both apps replace the variant dropdown with color and image swatches on product and collection pages and bill by Shopify plan with a 30-day trial. The split comes from what each listing adds around the swatch.
| Use case | Better fit | Why |
|---|---|---|
| Swatches, variant images, and grouping from one app | OPTIS | Its listing includes variant images and product groups in every paid plan |
| Most proven app, lowest risk | Color Swatch King | 3,138 reviews and a listing live since 2019 |
| Badges, size charts, low stock alerts | Color Swatch King | Listed on Swatch King; not listed on OPTIS |
| Store on Shopify Basic watching costs | OPTIS | $11.90/mo vs $14.90/mo; higher plans cost the same |
| Store on Pause & Build | OPTIS | Free on OPTIS, $5/mo on Swatch King |
Side-by-side specs
OPTIS Color Swatch Variants is listed on the App Store as "OP Color Swatch Variant Images". Color Swatch King's full listing name is "Color Swatch King: Variants", published by StarApps. For GLO, Rubik, Swatchy, and the native Shopify route, see our Shopify color swatch app comparison.
| Attribute | OPTIS Color Swatch Variants | Color Swatch King |
|---|---|---|
| Developer | OPTIS (BSS Commerce) | StarApps |
| Built for Shopify | Yes | Yes |
| App Store rating | 5.0 from 802 reviews | 4.9 from 3,138 reviews |
| Launched on the App Store | June 10, 2025 | July 23, 2019 |
| Free plan | Trial, partner/dev, Pause & Build, staff stores | Partner, staff, merchant trial stores |
| Pricing model | By Shopify plan | By Shopify plan |
| Free trial | 30 days | 30 days |
| Admin languages | 22 | 12 |
| Works with (listed) | Shopify Admin, OPTIS Product Options, Translate & Adapt, Variant Image | Checkout, Shopify Admin, Shopify Markets, B2B, page builder apps, product filter and search apps |
Pricing side-by-side
Both apps charge by the store's Shopify plan, in USD, every 30 days. The only gaps sit at the bottom of the ladder.
| Shopify plan | OPTIS Color Swatch Variants | Color Swatch King | Difference |
|---|---|---|---|
| Trial, partner, staff stores | Free | Free | Same |
| Pause & Build | Free | $5/mo | OPTIS $5 less |
| Basic | $11.90/mo | $14.90/mo | OPTIS $3 less |
| Grow (and Custom on Swatch King) | $29.90/mo | $29.90/mo | Same |
| Advanced | $49.90/mo | $49.90/mo | Same |
| Plus | $99.90/mo | $99.90/mo | Same |
Feature-by-feature comparison
Each row reflects what the listing states. Where a feature appears on one listing only, the other column says "Not listed".
| Feature | OPTIS | Color Swatch King | Notes |
|---|---|---|---|
| Color and image swatches | Yes, unlimited | Yes, including custom variant image swatches | Tie |
| Collection page swatches | Yes | Yes | Tie |
| Different display per page | Yes, separate swatch settings for collection and product pages | Swatches, buttons, and dropdowns with price, label, and badges | Both offer display choice |
| Variant image galleries | Yes, shows only the selected variant's images | Not listed (a variant image can become a swatch) | OPTIS |
| Group separate products (combined listings) | Yes, every paid plan | Not listed | OPTIS |
| Sold-out styling and out-of-stock handling | Sold-out styles | Hide out-of-stock variants, grey out out-of-stock combos | Both |
| New, Sale, Sold-out badges | Not listed | Yes | Swatch King |
| Size charts | Not listed | Yes | Swatch King |
| Low stock alerts | Not listed | Yes | Swatch King |
| Bulk swatch upload | Not listed | Yes | Swatch King |
| Live analytics | Not listed | Yes | Swatch King |
| Hover tooltips, swatch slider | Yes | Not listed | OPTIS |
| Shopify Markets and B2B | Not listed | Yes | Swatch King |
| Support stated on listing | 24/7 live support | Not stated | We did not measure response times |
Where OPTIS is the stronger fit
Three scenarios where OPTIS Color Swatch Variants earns its place:
- Your gallery shows every photo for every color. A hoodie in six colors with five photos each puts 30 images in one gallery. OPTIS lists variant images that show only the selected color's photos, in the same plan as the swatches. Color Swatch King's listing does not describe gallery filtering.
- Your colors live as separate products. If navy and sand are two product pages, OPTIS groups them into one set of swatches while each product keeps its own URL. Product groups and combined listings are in every paid plan. If grouping is the only job, OPTIS Combined Listings is a free app for that.
- You are on Shopify Basic or Pause & Build. OPTIS costs $11.90/mo on Basic against $14.90/mo, and it is free on Pause & Build. It also lists 22 admin languages and works with OPTIS Product Options if you add custom fields later.
Where Color Swatch King is the stronger fit
Three scenarios where Color Swatch King is the better choice:
- Color Swatch King 4.9 from 3,138 reviews, Built for Shopify
- Listed since July 2019
- Badges, size charts, low stock alerts, and live analytics
- Bulk swatch upload, Shopify Markets and B2B compatibility
- $14.90/mo on Basic, $3 more than OPTIS
- $5/mo on Pause & Build, where OPTIS is free
- Variant image galleries not listed
- Grouping separate products not listed
- You want the longest track record. Color Swatch King has 3,138 reviews at 4.9, with 97% five-star, and has been on the App Store since July 2019. For a store that values a long public history over price, that is a real signal.
- You merchandise on the variant picker. Its listing covers New, Sale, and Sold-out badges, size charts, low stock alerts, and a picker that can show swatches, buttons, or dropdowns with price. Apparel stores that want urgency cues and size guidance next to the swatch get them from one app.
- You sell across markets or to wholesale buyers, or use page builders. The listing names Shopify Markets, B2B, page builder apps, and product filter and search apps under compatibility. Bulk swatch upload and live analytics also help a large catalog.
Switching from Color Swatch King to OPTIS in 5 steps
Neither listing mentions importing settings from the other app, so plan to rebuild your swatches. Our color swatches guide covers the setup in detail.
- Step 1. Record your Swatch King setup: swatch colors and images per option value, display styles, badges, and size charts.
- Step 2. Install OPTIS Color Swatch Variants and preview it on a duplicate of your live theme.
- Step 3. Recreate swatches for three or four pilot products, and turn on variant images so each color shows its own photos.
- Step 4. Check the product page, a collection page, and mobile, including sold-out colors.
- Step 5. Roll out, then uninstall Swatch King. Do not run two swatch apps on the same theme: duplicate pickers confuse shoppers. If you use badges or size charts, plan a replacement first.
Common questions
Is OPTIS Color Swatch Variants cheaper than Color Swatch King?
Only on the lower plans. As of September 14, 2026, OPTIS costs $11.90/mo on Shopify Basic against $14.90/mo, and it is free on Pause & Build where Swatch King costs $5/mo. On Grow, Advanced, and Plus both cost $29.90, $49.90, and $99.90 per month.
Does either app have a free plan for a live store?
No. Both are free only on Shopify trial, partner or development, and staff stores, and OPTIS adds Pause & Build stores. Both offer a 30-day free trial on paid plans.
What is a good Color Swatch King alternative?
It depends on the gap you want to fill. OPTIS Color Swatch Variants adds variant image galleries and combined listings to every paid plan. For a free plan on a live store, or image-first tools, see our color swatch apps roundup.
Does Color Swatch King show only the selected variant's images?
Its listing says a variant image can become a swatch but does not describe filtering the product gallery by variant. OPTIS Color Swatch Variants lists variant-specific images in every paid plan. Check the Swatch King listing or its demo store if this matters to you.
Which app has badges and size charts?
Color Swatch King. Its listing includes New, Sale, and Sold-out badges and works with size charts. The OPTIS Color Swatch Variants listing does not mention either.
Next steps
Pick by the job around the swatch. If you want badges, size charts, low stock alerts, and the longest track record, install Color Swatch King. If you want swatches, variant image galleries, and combined listings in one plan, or you are on Shopify Basic, install OPTIS Color Swatch Variants. Both have a 30-day trial, so set up the same products in each on a duplicate theme before you commit.
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