OPTIS Color Swatch vs Color Swatch King (2026)

Updated September 19, 20267 min readBy Lily from OPTIS
Dark teal OPTIS blog cover comparing two Shopify App Store listings side by side: OPTIS Color Swatch Variants rated 5.0 from 802 reviews and Color Swatch King: Variants rated 4.9 from 3,138 reviews, as listed in September 2026

OPTIS Color Swatch Variants and Color Swatch King are both Built for Shopify swatch apps priced by your Shopify plan, and the right pick depends on what you need beyond the swatch. Color Swatch King has four times the reviews, a listing live since 2019, and merchandising extras such as badges, size charts, and low stock alerts. OPTIS Color Swatch Variants costs $3 less on Shopify Basic and includes variant image galleries and combined listings in every paid plan. Disclosure: we make OPTIS.

At a glance

Sources
Live listings for OPTIS and Color Swatch King, reviewed September 14, 2026
OPTIS Color Swatch Variants
5.0 from 802 reviews · Built for Shopify · launched June 10, 2025
Color Swatch King
4.9 from 3,138 reviews · Built for Shopify · launched July 23, 2019
Free for live stores
Neither. Both are free on trial, partner, and staff stores; OPTIS is also free on Pause & Build
Price on Shopify Basic
OPTIS $11.90/mo · Color Swatch King $14.90/mo · both 30-day free trial
Grow, Advanced, Plus
Same price on both: $29.90, $49.90, $99.90 per month
Method
Listing and public documentation comparison. We did not run hands-on tests of Color Swatch King for this article.
Disclosure
We make OPTIS. The sections below name where Color Swatch King is the better pick.
In this article
  1. Quick verdict
  2. Side-by-side specs
  3. Pricing side-by-side
  4. Feature-by-feature comparison
  5. Where OPTIS is the stronger fit
  6. Where Color Swatch King is the stronger fit
  7. Switching from Color Swatch King to OPTIS in 5 steps

Quick verdict

Both apps replace the variant dropdown with color and image swatches on product and collection pages and bill by Shopify plan with a 30-day trial. The split comes from what each listing adds around the swatch.

Use caseBetter fitWhy
Swatches, variant images, and grouping from one appOPTISIts listing includes variant images and product groups in every paid plan
Most proven app, lowest riskColor Swatch King3,138 reviews and a listing live since 2019
Badges, size charts, low stock alertsColor Swatch KingListed on Swatch King; not listed on OPTIS
Store on Shopify Basic watching costsOPTIS$11.90/mo vs $14.90/mo; higher plans cost the same
Store on Pause & BuildOPTISFree on OPTIS, $5/mo on Swatch King

Side-by-side specs

OPTIS Color Swatch Variants is listed on the App Store as "OP Color Swatch Variant Images". Color Swatch King's full listing name is "Color Swatch King: Variants", published by StarApps. For GLO, Rubik, Swatchy, and the native Shopify route, see our Shopify color swatch app comparison.

AttributeOPTIS Color Swatch VariantsColor Swatch King
DeveloperOPTIS (BSS Commerce)StarApps
Built for ShopifyYesYes
App Store rating5.0 from 802 reviews4.9 from 3,138 reviews
Launched on the App StoreJune 10, 2025July 23, 2019
Free planTrial, partner/dev, Pause & Build, staff storesPartner, staff, merchant trial stores
Pricing modelBy Shopify planBy Shopify plan
Free trial30 days30 days
Admin languages2212
Works with (listed)Shopify Admin, OPTIS Product Options, Translate & Adapt, Variant ImageCheckout, Shopify Admin, Shopify Markets, B2B, page builder apps, product filter and search apps

Pricing side-by-side

Both apps charge by the store's Shopify plan, in USD, every 30 days. The only gaps sit at the bottom of the ladder.

Shopify planOPTIS Color Swatch VariantsColor Swatch KingDifference
Trial, partner, staff storesFreeFreeSame
Pause & BuildFree$5/moOPTIS $5 less
Basic$11.90/mo$14.90/moOPTIS $3 less
Grow (and Custom on Swatch King)$29.90/mo$29.90/moSame
Advanced$49.90/mo$49.90/moSame
Plus$99.90/mo$99.90/moSame

Feature-by-feature comparison

Each row reflects what the listing states. Where a feature appears on one listing only, the other column says "Not listed".

FeatureOPTISColor Swatch KingNotes
Color and image swatchesYes, unlimitedYes, including custom variant image swatchesTie
Collection page swatchesYesYesTie
Different display per pageYes, separate swatch settings for collection and product pagesSwatches, buttons, and dropdowns with price, label, and badgesBoth offer display choice
Variant image galleriesYes, shows only the selected variant's imagesNot listed (a variant image can become a swatch)OPTIS
Group separate products (combined listings)Yes, every paid planNot listedOPTIS
Sold-out styling and out-of-stock handlingSold-out stylesHide out-of-stock variants, grey out out-of-stock combosBoth
New, Sale, Sold-out badgesNot listedYesSwatch King
Size chartsNot listedYesSwatch King
Low stock alertsNot listedYesSwatch King
Bulk swatch uploadNot listedYesSwatch King
Live analyticsNot listedYesSwatch King
Hover tooltips, swatch sliderYesNot listedOPTIS
Shopify Markets and B2BNot listedYesSwatch King
Support stated on listing24/7 live supportNot statedWe did not measure response times

Where OPTIS is the stronger fit

Three scenarios where OPTIS Color Swatch Variants earns its place:

  • Your gallery shows every photo for every color. A hoodie in six colors with five photos each puts 30 images in one gallery. OPTIS lists variant images that show only the selected color's photos, in the same plan as the swatches. Color Swatch King's listing does not describe gallery filtering.
  • Your colors live as separate products. If navy and sand are two product pages, OPTIS groups them into one set of swatches while each product keeps its own URL. Product groups and combined listings are in every paid plan. If grouping is the only job, OPTIS Combined Listings is a free app for that.
  • You are on Shopify Basic or Pause & Build. OPTIS costs $11.90/mo on Basic against $14.90/mo, and it is free on Pause & Build. It also lists 22 admin languages and works with OPTIS Product Options if you add custom fields later.

Where Color Swatch King is the stronger fit

Three scenarios where Color Swatch King is the better choice:

Pros
  • Color Swatch King 4.9 from 3,138 reviews, Built for Shopify
  • Listed since July 2019
  • Badges, size charts, low stock alerts, and live analytics
  • Bulk swatch upload, Shopify Markets and B2B compatibility
Watch-outs
  • $14.90/mo on Basic, $3 more than OPTIS
  • $5/mo on Pause & Build, where OPTIS is free
  • Variant image galleries not listed
  • Grouping separate products not listed
  • You want the longest track record. Color Swatch King has 3,138 reviews at 4.9, with 97% five-star, and has been on the App Store since July 2019. For a store that values a long public history over price, that is a real signal.
  • You merchandise on the variant picker. Its listing covers New, Sale, and Sold-out badges, size charts, low stock alerts, and a picker that can show swatches, buttons, or dropdowns with price. Apparel stores that want urgency cues and size guidance next to the swatch get them from one app.
  • You sell across markets or to wholesale buyers, or use page builders. The listing names Shopify Markets, B2B, page builder apps, and product filter and search apps under compatibility. Bulk swatch upload and live analytics also help a large catalog.

Switching from Color Swatch King to OPTIS in 5 steps

Neither listing mentions importing settings from the other app, so plan to rebuild your swatches. Our color swatches guide covers the setup in detail.

  • Step 1. Record your Swatch King setup: swatch colors and images per option value, display styles, badges, and size charts.
  • Step 2. Install OPTIS Color Swatch Variants and preview it on a duplicate of your live theme.
  • Step 3. Recreate swatches for three or four pilot products, and turn on variant images so each color shows its own photos.
  • Step 4. Check the product page, a collection page, and mobile, including sold-out colors.
  • Step 5. Roll out, then uninstall Swatch King. Do not run two swatch apps on the same theme: duplicate pickers confuse shoppers. If you use badges or size charts, plan a replacement first.

Common questions

Is OPTIS Color Swatch Variants cheaper than Color Swatch King?

Only on the lower plans. As of September 14, 2026, OPTIS costs $11.90/mo on Shopify Basic against $14.90/mo, and it is free on Pause & Build where Swatch King costs $5/mo. On Grow, Advanced, and Plus both cost $29.90, $49.90, and $99.90 per month.

Does either app have a free plan for a live store?

No. Both are free only on Shopify trial, partner or development, and staff stores, and OPTIS adds Pause & Build stores. Both offer a 30-day free trial on paid plans.

What is a good Color Swatch King alternative?

It depends on the gap you want to fill. OPTIS Color Swatch Variants adds variant image galleries and combined listings to every paid plan. For a free plan on a live store, or image-first tools, see our color swatch apps roundup.

Does Color Swatch King show only the selected variant's images?

Its listing says a variant image can become a swatch but does not describe filtering the product gallery by variant. OPTIS Color Swatch Variants lists variant-specific images in every paid plan. Check the Swatch King listing or its demo store if this matters to you.

Which app has badges and size charts?

Color Swatch King. Its listing includes New, Sale, and Sold-out badges and works with size charts. The OPTIS Color Swatch Variants listing does not mention either.

Next steps

Pick by the job around the swatch. If you want badges, size charts, low stock alerts, and the longest track record, install Color Swatch King. If you want swatches, variant image galleries, and combined listings in one plan, or you are on Shopify Basic, install OPTIS Color Swatch Variants. Both have a 30-day trial, so set up the same products in each on a duplicate theme before you commit.